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Paid Search (PPC) Executive

Are you able to optimise and audit paid campaigns, providing meaningful insights to internal stakeholders and your fellow marketing team?

If you’re an experienced PPC specialist that can successfully manage ad campaigns across a versatile range of industries and sectors who is looking for a part time or hybrid role where you can thrive and expand your career opportunities, we’d love to hear from you.

The Dura Composites marketing team are responsible for generating high quality leads for the business through a variety of online and offline methods. This role focuses on online lead generation through our paid search channels.

We welcome experienced candidates returning to the workforce after a career break, and those looking for part-time or flexible hours.

You can be based anywhere in the UK and choose to work remotely, hybrid or office based (Clacton-on-Sea, Essex). If you’re working remotely, we’ll meet monthly in person at our offices to aid collaboration, problem solving and understanding the business needs.

Key Duties

• Execute day-to-day management of paid search ad campaigns (Google & Microsoft), including setup, optimisation, monitoring and to return a positive ROI.
• Work closely with the Marketing Manager in internal communication, campaign planning and strategic recommendations/optimisations.
• Monitor campaign performance metrics and KPIs, providing regular reports and insights.
• Present a multi-channel analytics report (SEM, SEO, Social, Email, Web Analytics) and recommend optimisation action plans to sales and marketing teams.
• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets.
• Supporting the identification, tracking and interpretation of critical key market data, commerce statistics, consumer trends, and competitive intel.
• Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
• Support our Paid Social Ad Programme (LinkedIn, Facebook and Instagram).
• Support our SEO strategy to ensure top organic search ranking positions.
• Support our email marketing automation strategy.

Knowledge, Skills & Competencies

• Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities.
• Hands-on experience in GA4 with a strong ability to derive actionable insights.
• Ability to demonstrate how PPC fits into the wider area of digital marketing.
• Understanding of bidding strategies, including manual and automated bidding, and the ability to optimize bids to achieve performance goals.
• Ability to create and optimise effective ad copy, including headlines, descriptions, and calls-to-action.
• Knowledge of ad targeting, including geographic, demographic, and contextual targeting, and the ability to optimise campaigns for maximum performance.
• Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data.
• A good knowledge of Microsoft Excel and data manipulation as well as proficiency in using PowerPoint, Teams, SharePoint and Word.
• Excellent copywriting across various formats and tones.
• Experience working with and managing the relationship of 3rd party suppliers.

More Great Reasons to Join Dura Composites

• Full Sick Pay scheme, following 1yr service.
• Auto Enrolment Pension scheme provided by People’s Pension.
• Occupational Health Screening Services.
• BUPA GP appointment services.
• Wellbeing initiatives (e.g. massages, wellness & fitness groups).
• Salary Sacrifice Schemes (e.g. Electric Car Scheme, Tech Scheme).
• Quarterly 1-2-1 welfare & performance reviews.
• Role-specific training & development opportunities, team building activities.
• Choice to attend PRIDE Experience outings, social events, and celebrations across the year.
• Free refreshments, treats, and Friday Lunch Club.

Apply below

Upload your CV and Cover Letter and we’ll be in touch

Company Information

Dura Composites is a dynamic, innovative, people-focused company, offering an unparalleled range of award-winning low carbon composite structural walkway products and systems that harness cutting-edge design and manufacturing techniques to replace traditional materials such as wood, concrete and steel, across a wide variety of applications within civil infrastructure.

Our fully recyclable d² product range includes walkway grating, trench covers, structural profiles, handrailing, high-rise balcony decking, access structures, and station platforms. Designed with sustainability at their core, our unique products incorporate weight-reducing innovations that simplify on-site logistics and reduce environmental impact by minimising embodied carbon.

Our d² products deliver future-proof features such as fire resistance, anti-corrosion, chemical resistance and anti-slip surfaces. These benefits enable contractors to reduce construction and maintenance costs while delivering improved safety and accessibility for end users.

Our people and their happiness are very important to us. That’s why we carry out the Happy Index every week and offer various treats including massages and days out as well as full well-being support. We’re also three-time winners of the prestigious King’s Award for Enterprise which we’re very proud of!

Our Vision: to solve ambitious infrastructure problems with our innovative recyclable products.
Our Mission: to Unlock the Power of Composites™ for industry through our unique d² products, trusted information and inspiring experts.